Six weeks after my return from Antwerp and I’m well and truly settled into my second internship of the summer: Marketing Assistant for H22 Solutions Limited, a small web design company in Nottingham. Once again, the choice of working for a small company has definitely been an enlightened one.
On my first day, Terry and I – the owner and director of H22 – headed over to the company that had been doing H22’s marketing for a handover meeting. For the next three months I’m responsible for all current marketing activities as well as coming up with some new strategies to help H22 move forward and grow. Good thing I learned so much at Pyramidion.
H22 is based in the Antenna building in Nottingham, home to a range of creative organisations, including Notts TV. Depending on who arrives first in the morning, Terry or myself grab a four-seater table in the Antenna lounge. Ever worked somewhere that serves beer? Well, now I have. There’s a lovely selection of Belgian beer to be had too. A little self-control serves well here, as does a replacement coffee first thing in the morning. The cinnamon and chocolate porridge is always a good shout too. I reckon David would quite like it.
My day usually kicks off with a bit of social media, although I’ve managed to automate a lot of it now: I spent a few days writing around 300 different Tweets and chucking them into a spreadsheet… Alas, it’s a necessity of the digital marketing world. Writing is much more my thing, and at H22 I’ve certainly got the opportunity to do that. As it stands, I’m pretty much writing a blog everyday. Terry suggests some topics he wants to cover, I suggest some topics I think would be good, and then the magic happens!
But while writing is fun, a bit of marketing strategy is also quite stimulating. It helps both H22 and myself too. Drawing on my experiences of working on brand messaging documents and value propositions at Pyramidion, I set to work on a messaging document for both H22 and Springwater Golf Club (a golf club H22 does the marketing for). A messaging document entails an in-depth marketing audit of the company, a competitive analysis, a market analysis, and the creation of a value proposition and tag line.
Once again, I’m having the opportunity to practice some real-life marketing. The more I do it, the more confident I feel, and the more my skills develop. Working with Terry at H22 is a great opportunity because he’s really allowed me a lot of freedom in applying the marketing strategies I want to learn more about to H22. And once again, working in a small business has really made me feel valued and respected.
Terry is an advocate of remote working too and if I need to stay at home for deliveries or if he’s not around on a certain day then it’s not a problem. Of course, it helps that I actually do the work. I’m also getting exposed to some personal/professional development opportunities outside of marketing: last week I attended a networking event with Terry. As someone that wants to launch their own business, this was an insightful experience and my first introduction into the world of business networking.
I’m having a great time working at H22 but I have to say, I miss my daily fussball matches in the chillout zone with David – he was just starting to get better too!